Conversion optimization is all about increasing the percentage of website visitors who take the desired action (i.e. convert).
When it comes to drive traffic to your website, there are both organic and paid marketing tactics that you can incorporate into your marketing strategy.
When you search with google, you enter a phrase or question into the search bar on google.com. In a fraction of a second, Google’s search algorithm searches through all the possibilities and then displays a rank-order list of the most relevant, useful results in various formats.
To generate more leads from your website, make sure your website is trustworthy, delivers a great user experience, and encourages action.
Looking ahead at 2020 and beyond, every small business retailer needs to invest in an online store to remain competitive, relevant, profitable, and open in the future. Learn more.
Many clients often ask, “Can you help me choose a domain name?” When it comes to choosing your domain name, it seems simple in theory. However, once you begin your domain name search, you will likely realize the domain you intended on purchasing is not available and now you have to choose between what is available.
Social media is simple, right? Anyone can do it? Think again. Social media may seem simple, but it is so much more than just posting or sharing others’ post. Social media is more about building your brand – promoting brand recognition, increasing brand awareness, and...
When it comes to social media, there are so many platforms to choose from…. How do you decide which platforms are appropriate for your business?
Defining your brand message is essential for great marketing. However, this is one of the hardest things to do with clients. Listing your target audiences is not enough. You need to take this a step further and get into your customer’s head.
When it comes to search engine optimization, the landscape is ever changing. Google releases minor changes daily, while search engine strategists aim to continue to maintain and improve their search rankings.
When you start thinking about designing your website, copy and content can be overwhelming. What is the difference between copy and content? How do you embrace a marketing perspective and speak to your ideal customer? How do you structure your website?
Hashtags are an important part of your social media strategy. It is essential that you understand what a hashtag is, the purpose of hashtags, platform best practices, and the various types of hashtags. Once you understand how hashtags can be used, you will be ready to outline your hashtag strategy.
An effective website provides a great user experience. Every small business can benefit from a visually-appealing website where users are delighted by their experience and can quickly accomplish their goals. Here are 10 ways you can improve your website user experience.
It is hard to believe it is almost 2020 – a new year and a new decade. Looking ahead, there a few basics that are essential for every website in 2020 and beyond. Everything listed below is implemented on our website as well as our client’s website. It is not about bells and whistles or trying to upsell you, rather this list is intended to be the bare minimum you need to keep traffic to your website and prevent search engines from penalizing your website.
When it comes to marketing, everything you do should be done with a purpose. Whether it is posting on social media, creating content, or sending out an email, every marketing tactic should align and support your overall marketing strategy. Your marketing strategy integrates all of your marketing objectives and goals into one plan. Your marketing strategy is the foundation of your marketing plan.
Content marketing is all about creating and distributing valuable, relevant, and consistent content that is targeted to your customers and is on-brand with the ultimate goal of driving customer action.The best thing about content marketing is it’s sustainable. Unlike advertising and other traditional methods that have a limited time span, quality content can provide a return on investment for years and years into the future.
Did you know content marketing gets three times more leads than paid advertising (Source)? Content is king! This phrase implies that unique, quality, relevant, and interesting content significantly contributes to a company’s online presence and digital marketing success.
Is email marketing still effective in 2019 going into 2020? When working with a client to craft their marketing strategy, most of the time I recommend email marketing. Sometimes, I receive skepticism and doubt in return. Email marketing may be one of the oldest forms of digital marketing, but it is certainly not dead!
“They Ask You Answer” written by Marcus Sheridan is a fantastic read for bloggers, entrepreneurs, creatives, business owners or anyone who wants to leverage the power of inbound sales and content marketing to grow their business. The book details…
Small business owners need to align their website with their business. Not only should your website support your marketing objectives, but also the customer’s journey. As Simon Kingsnorth, digital marketing author and expert, explained, “Smart marketing is much more than shouting about your product and much more about taking customers on a journey.”
All too often, a small business owner is referred to Kreative Solutions and explains “I already have a website. I need help with marketing and selling more.” Since every project begins with a website design or redesign at Kreative Solutions, this scenario can go one of two ways
The European Union (EU) General Data Protection Regulation (GDPR) is the most important change in data privacy regulation in the 21st century (View documentation). GDPR officially went into affect on May 25, 2018. Its purpose is to protect all EU citizens from privacy and data breaches. GDPR applies to all “personal data”- any information that can be used to directly or indirectly identify a person (name, email, phone, home address, location, identification number, IP address, cookie ID, etc.).
When it comes to search engine optimization, there is a divide between how closely SEO specialists follow Google’s Webmaster Guidelines. White hats follow Google’s guidelines closely and follow the rules to improve their website rankings, while black hats look for quick ways around Google’s guidelines.
“If you build it, they will come” is a fallacy online. Once you have launched a website, you need to develop a plan to drive traffic to your website so that you can convert more leads and prospects into customers. To increase conversions, you need (1) generate more traffic, and (2) optimize your website for conversions.
Through networking and business, we meet other professionals, learn about each other’s business, and exchange business cards. Before following up, most professionals reference your website as a credibility check. Your credibility diminishes when…..
Branding is one of the most overlooked aspects of starting a business. When you first start a company, you start to craft the essence of your brand from the moment you choose a company name. Even if you are not trying to actively brand your…
When it comes to WordPress, every developer has their own recipe. Every WordPress site requires multiple components – the hosting environment, the theme, and various plugins.
The price for a website design can vary greatly – from $500 to $10,000+. Why is there such variation? Well, every company has their own recipe. That recipe determines the overall quality of your website….
Are you ready to design or redesign your website? It sounds like a silly question, but it is actually a really important one. Even if a prospect has recognized their need for a new website, it does not mean they are ready for a website design or redesign…
It is more important than ever to share authentic and creative content that is original and engaging. If there is a disconnect between your brand identity and your content, you have already lost. Content that looks as if it was borrowed from another company dilutes the credibility and trust in your brand….
Not too long ago, I was sitting on an event committee and the RSVP’s weren’t quite as high as hoped. One of the committee members said, “The event needs to be posted on Facebook everyday until the event”…
There is no specific rule for how often you should redesign your website. However, the longer it has been, the more likely it’s time for a website redesign. When did you last redesign your website? A year ago… maybe…
Search engine optimization (SEO) is the process of maximizing the number of visitors who visit your website by ensuring that your website appears high on the list of search engine results. When a potential customer searches their question or problem online, you want your product or service to be the solution they find….
WordPress is one of the three most popular open source content management systems (CMS). Even though WordPress is free and open sourced, there are costs.e you will have to upgrade. What is WordPress? A content management system is software that facilitates creating, editing, publishing, and sharing content…
It depends. There is no correct answer to this question. Depending on past experiences and personal preferences, there are strong opinions in the industry. Instead of having preconceived notions, it is best to look at the pros and cons of each and then select what fits your business best…
Kristina Koslosky is a passionate web designer and digital marketing consultant. With years of experiences working with entrepreneurs and small business owners, Kristina founded Kreative Solutions to help small businesses remain competitive as technology evolves and demographics change…
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