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Effective Marketing Strategy: Market with a Purpose

Effective Marketing Strategy: Market with a Purpose

When it comes to marketing, everything you do should be done with a purpose. Whether it is posting on social media, creating content, or sending out an email, every marketing tactic should align and support your overall marketing strategy. Your marketing strategy integrates all of your marketing objectives and goals into one plan. Your marketing strategy is the foundation of your marketing plan.

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6-Steps to Craft Your Content Marketing Strategy

6-Steps to Craft Your Content Marketing Strategy

Content marketing is all about creating and distributing valuable, relevant, and consistent content that is targeted to your customers and is on-brand with the ultimate goal of driving customer action.The best thing about content marketing is it’s sustainable. Unlike advertising and other traditional methods that have a limited time span, quality content can provide a return on investment for years and years into the future.

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Content Marketing 101

Content Marketing 101

Did you know content marketing gets three times more leads than paid advertising (Source)? Content is king! This phrase implies that unique, quality, relevant, and interesting content significantly contributes to a company’s online presence and digital marketing success.

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Is email marketing still effective?

Is email marketing still effective?

Is email marketing still effective in 2019 going into 2020? When working with a client to craft their marketing strategy, most of the time I recommend email marketing. Sometimes, I receive skepticism and doubt in return. Email marketing may be one of the oldest forms of digital marketing, but it is certainly not dead!

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What is a Website Audit? Why Do I Need One?

What is a Website Audit? Why Do I Need One?

All too often, a small business owner is referred to Kreative Solutions and explains “I already have a website. I need help with marketing and selling more.” Since every project begins with a website design or redesign at Kreative Solutions, this scenario can go one of two ways

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How does GDPR affect my website?

How does GDPR affect my website?

The European Union (EU) General Data Protection Regulation (GDPR) is the most important change in data privacy regulation in the 21st century (View documentation). GDPR officially went into affect on May 25, 2018. Its purpose is to protect all EU citizens from privacy and data breaches. GDPR applies to all “personal data”- any information that can be used to directly or indirectly identify a person (name, email, phone, home address, location, identification number, IP address, cookie ID, etc.).

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The Value of Your Brand

The Value of Your Brand

Branding is one of the most overlooked aspects of starting a business. When you first start a company, you start to craft the essence of your brand from the moment you choose a company name. Even if you are not trying to actively brand your…

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What Makes a Website so Expensive?

What Makes a Website so Expensive?

The price for a website design can vary greatly – from $500 to $10,000+. Why is there such variation? Well, every company has their own recipe. That recipe determines the overall quality of your website….

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Gauging Website Design Readiness

Gauging Website Design Readiness

Are you ready to design or redesign your website? It sounds like a silly question, but it is actually a really important one. Even if a prospect has recognized their need for a new website, it does not mean they are ready for a website design or redesign…

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Authentic, Creative, & Engaging Content

Authentic, Creative, & Engaging Content

It is more important than ever to share authentic and creative content that is original and engaging. If there is a disconnect between your brand identity and your content, you have already lost. Content that looks as if it was borrowed from another company dilutes the credibility and trust in your brand….

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Avoiding Facebook Fails

Avoiding Facebook Fails

Not too long ago, I was sitting on an event committee and the RSVP’s weren’t quite as high as hoped. One of the committee members said, “The event needs to be posted on Facebook everyday until the event”…

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Bundling SEO with Your Website Redesign

Bundling SEO with Your Website Redesign

Search engine optimization (SEO) is the process of maximizing the number of visitors who visit your website by ensuring that your website appears high on the list of search engine results. When a potential customer searches their question or problem online, you want your product or service to be the solution they find….

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WordPress is Free. Right?

WordPress is Free. Right?

WordPress is one of the three most popular open source content management systems (CMS). Even though WordPress is free and open sourced, there are costs.e you will have to upgrade. What is WordPress? A content management system is software that facilitates creating, editing, publishing, and sharing content…

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Meet Kristina Koslosky

Meet Kristina Koslosky

Kristina Koslosky is a passionate web designer and digital marketing consultant. With years of experiences working with entrepreneurs and small business owners, Kristina founded Kreative Solutions to help small businesses remain competitive as technology evolves and demographics change…

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