Consulting

Effective Marketing Strategy: Market with a Purpose

Effective Marketing Strategy: Market with a Purpose

When it comes to marketing, everything you do should be done with a purpose. Whether it is posting on social media, creating content, or sending out an email, every marketing tactic should align and support your overall marketing strategy. Your marketing strategy integrates all of your marketing objectives and goals into one plan. Your marketing strategy is the foundation of your marketing plan.

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6-Steps to Craft Your Content Marketing Strategy

6-Steps to Craft Your Content Marketing Strategy

Content marketing is all about creating and distributing valuable, relevant, and consistent content that is targeted to your customers and is on-brand with the ultimate goal of driving customer action.The best thing about content marketing is it’s sustainable. Unlike advertising and other traditional methods that have a limited time span, quality content can provide a return on investment for years and years into the future.

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Content Marketing 101

Content Marketing 101

Did you know content marketing gets three times more leads than paid advertising (Source)? Content is king! This phrase implies that unique, quality, relevant, and interesting content significantly contributes to a company’s online presence and digital marketing success.

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