An effective website provides a great user experience. Every small business can benefit from a visually-appealing website where users are delighted by their experience and can quickly accomplish their goals. Here are 10 ways you can improve your website user experience.
When it comes to marketing, everything you do should be done with a purpose. Whether it is posting on social media, creating content, or sending out an email, every marketing tactic should align and support your overall marketing strategy. Your marketing strategy integrates all of your marketing objectives and goals into one plan. Your marketing strategy is the foundation of your marketing plan.
Content marketing is all about creating and distributing valuable, relevant, and consistent content that is targeted to your customers and is on-brand with the ultimate goal of driving customer action.The best thing about content marketing is it’s sustainable. Unlike advertising and other traditional methods that have a limited time span, quality content can provide a return on investment for years and years into the future.
Did you know content marketing gets three times more leads than paid advertising (Source)? Content is king! This phrase implies that unique, quality, relevant, and interesting content significantly contributes to a company’s online presence and digital marketing success.
“They Ask You Answer” written by Marcus Sheridan is a fantastic read for bloggers, entrepreneurs, creatives, business owners or anyone who wants to leverage the power of inbound sales and content marketing to grow their business. The book details…
Small business owners need to align their website with their business. Not only should your website support your marketing objectives, but also the customer’s journey. As Simon Kingsnorth, digital marketing author and expert, explained, “Smart marketing is much more than shouting about your product and much more about taking customers on a journey.”
All too often, a small business owner is referred to Kreative Solutions and explains “I already have a website. I need help with marketing and selling more.” Since every project begins with a website design or redesign at Kreative Solutions, this scenario can go one of two ways
“If you build it, they will come” is a fallacy online. Once you have launched a website, you need to develop a plan to drive traffic to your website so that you can convert more leads and prospects into customers. To increase conversions, you need (1) generate more traffic, and (2) optimize your website for conversions.
There is no specific rule for how often you should redesign your website. However, the longer it has been, the more likely it’s time for a website redesign. When did you last redesign your website? A year ago… maybe…
It depends. There is no correct answer to this question. Depending on past experiences and personal preferences, there are strong opinions in the industry. Instead of having preconceived notions, it is best to look at the pros and cons of each and then select what fits your business best…