When it comes to search engine optimization, the landscape is ever changing. Google releases minor changes daily, while search engine strategists aim to continue to maintain and improve their search rankings.
When you start thinking about designing your website, copy and content can be overwhelming. What is the difference between copy and content? How do you embrace a marketing perspective and speak to your ideal customer? How do you structure your website?
Hashtags are an important part of your social media strategy. It is essential that you understand what a hashtag is, the purpose of hashtags, platform best practices, and the various types of hashtags. Once you understand how hashtags can be used, you will be ready to outline your hashtag strategy.
It is hard to believe it is almost 2020 – a new year and a new decade. Looking ahead, there a few basics that are essential for every website in 2020 and beyond. Everything listed below is implemented on our website as well as our client’s website. It is not about bells and whistles or trying to upsell you, rather this list is intended to be the bare minimum you need to keep traffic to your website and prevent search engines from penalizing your website.
Content marketing is all about creating and distributing valuable, relevant, and consistent content that is targeted to your customers and is on-brand with the ultimate goal of driving customer action.The best thing about content marketing is it’s sustainable. Unlike advertising and other traditional methods that have a limited time span, quality content can provide a return on investment for years and years into the future.
Did you know content marketing gets three times more leads than paid advertising (Source)? Content is king! This phrase implies that unique, quality, relevant, and interesting content significantly contributes to a company’s online presence and digital marketing success.
Is email marketing still effective in 2019 going into 2020? When working with a client to craft their marketing strategy, most of the time I recommend email marketing. Sometimes, I receive skepticism and doubt in return. Email marketing may be one of the oldest forms of digital marketing, but it is certainly not dead!
“They Ask You Answer” written by Marcus Sheridan is a fantastic read for bloggers, entrepreneurs, creatives, business owners or anyone who wants to leverage the power of inbound sales and content marketing to grow their business. The book details…
Small business owners need to align their website with their business. Not only should your website support your marketing objectives, but also the customer’s journey. As Simon Kingsnorth, digital marketing author and expert, explained, “Smart marketing is much more than shouting about your product and much more about taking customers on a journey.”
When it comes to search engine optimization, there is a divide between how closely SEO specialists follow Google’s Webmaster Guidelines. White hats follow Google’s guidelines closely and follow the rules to improve their website rankings, while black hats look for quick ways around Google’s guidelines.
“If you build it, they will come” is a fallacy online. Once you have launched a website, you need to develop a plan to drive traffic to your website so that you can convert more leads and prospects into customers. To increase conversions, you need (1) generate more traffic, and (2) optimize your website for conversions.
