Content Marketing

How to Use Hashtags on Social Media

How to Use Hashtags on Social Media

Hashtags are an important part of your social media strategy. It is essential that you understand what a hashtag is, the purpose of hashtags, platform best practices, and the various types of hashtags. Once you understand how hashtags can be used, you will be ready to outline your hashtag strategy.

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7 Website Essentials for 2020

7 Website Essentials for 2020

It is hard to believe it is almost 2020 – a new year and a new decade. Looking ahead, there a few basics that are essential for every website in 2020 and beyond. Everything listed below is implemented on our website as well as our client’s website. It is not about bells and whistles or trying to upsell you, rather this list is intended to be the bare minimum you need to keep traffic to your website and prevent search engines from penalizing your website.

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6-Steps to Craft Your Content Marketing Strategy

6-Steps to Craft Your Content Marketing Strategy

Content marketing is all about creating and distributing valuable, relevant, and consistent content that is targeted to your customers and is on-brand with the ultimate goal of driving customer action.The best thing about content marketing is it’s sustainable. Unlike advertising and other traditional methods that have a limited time span, quality content can provide a return on investment for years and years into the future.

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Content Marketing 101

Content Marketing 101

Did you know content marketing gets three times more leads than paid advertising (Source)? Content is king! This phrase implies that unique, quality, relevant, and interesting content significantly contributes to a company’s online presence and digital marketing success.

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Is email marketing still effective?

Is email marketing still effective?

Is email marketing still effective in 2019 going into 2020? When working with a client to craft their marketing strategy, most of the time I recommend email marketing. Sometimes, I receive skepticism and doubt in return. Email marketing may be one of the oldest forms of digital marketing, but it is certainly not dead!

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