A competitive analysis ultimately assesses the strengths and weakness of current and potential competitors. The goal is to learn about how the competition works so that you can identify how to outperform them and stay on top of your game.
Conversion optimization is all about increasing the percentage of website visitors who take the desired action (i.e. convert).
When it comes to drive traffic to your website, there are both organic and paid marketing tactics that you can incorporate into your marketing strategy.
Many clients often ask, “Can you help me choose a domain name?” When it comes to choosing your domain name, it seems simple in theory. However, once you begin your domain name search, you will likely realize the domain you intended on purchasing is not available and now you have to choose between what is available.
When it comes to marketing, everything you do should be done with a purpose. Whether it is posting on social media, creating content, or sending out an email, every marketing tactic should align and support your overall marketing strategy. Your marketing strategy integrates all of your marketing objectives and goals into one plan. Your marketing strategy is the foundation of your marketing plan.
Content marketing is all about creating and distributing valuable, relevant, and consistent content that is targeted to your customers and is on-brand with the ultimate goal of driving customer action.The best thing about content marketing is it’s sustainable. Unlike advertising and other traditional methods that have a limited time span, quality content can provide a return on investment for years and years into the future.
Small business owners need to align their website with their business. Not only should your website support your marketing objectives, but also the customer’s journey. As Simon Kingsnorth, digital marketing author and expert, explained, “Smart marketing is much more than shouting about your product and much more about taking customers on a journey.”