When you search with google, you enter a phrase or question into the search bar on google.com. In a fraction of a second, Google’s search algorithm searches through all the possibilities and then displays a rank-order list of the most relevant, useful results in various formats.
Search Engine Optimization
Many clients often ask, “Can you help me choose a domain name?” When it comes to choosing your domain name, it seems simple in theory. However, once you begin your domain name search, you will likely realize the domain you intended on purchasing is not available and now you have to choose between what is available.
When it comes to search engine optimization, the landscape is ever changing. Google releases minor changes daily, while search engine strategists aim to continue to maintain and improve their search rankings.
It is hard to believe it is almost 2020 – a new year and a new decade. Looking ahead, there a few basics that are essential for every website in 2020 and beyond. Everything listed below is implemented on our website as well as our client’s website. It is not about bells and whistles or trying to upsell you, rather this list is intended to be the bare minimum you need to keep traffic to your website and prevent search engines from penalizing your website.
“They Ask You Answer” written by Marcus Sheridan is a fantastic read for bloggers, entrepreneurs, creatives, business owners or anyone who wants to leverage the power of inbound sales and content marketing to grow their business. The book details…
When it comes to search engine optimization, there is a divide between how closely SEO specialists follow Google’s Webmaster Guidelines. White hats follow Google’s guidelines closely and follow the rules to improve their website rankings, while black hats look for quick ways around Google’s guidelines.
“If you build it, they will come” is a fallacy online. Once you have launched a website, you need to develop a plan to drive traffic to your website so that you can convert more leads and prospects into customers. To increase conversions, you need (1) generate more traffic, and (2) optimize your website for conversions.