Social media is simple, right? Anyone can do it? Think again. Social media may seem simple, but it is so much more than just posting or sharing others’ post. Social media is more about building your brand – promoting brand recognition, increasing brand awareness, and...
When it comes to social media, there are so many platforms to choose from…. How do you decide which platforms are appropriate for your business?
Hashtags are an important part of your social media strategy. It is essential that you understand what a hashtag is, the purpose of hashtags, platform best practices, and the various types of hashtags. Once you understand how hashtags can be used, you will be ready to outline your hashtag strategy.
“If you build it, they will come” is a fallacy online. Once you have launched a website, you need to develop a plan to drive traffic to your website so that you can convert more leads and prospects into customers. To increase conversions, you need (1) generate more traffic, and (2) optimize your website for conversions.
It is more important than ever to share authentic and creative content that is original and engaging. If there is a disconnect between your brand identity and your content, you have already lost. Content that looks as if it was borrowed from another company dilutes the credibility and trust in your brand….
Not too long ago, I was sitting on an event committee and the RSVP’s weren’t quite as high as hoped. One of the committee members said, “The event needs to be posted on Facebook everyday until the event”…