Social Media

How to Use Hashtags on Social Media

How to Use Hashtags on Social Media

Hashtags are an important part of your social media strategy. It is essential that you understand what a hashtag is, the purpose of hashtags, platform best practices, and the various types of hashtags. Once you understand how hashtags can be used, you will be ready to outline your hashtag strategy.

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Authentic, Creative, & Engaging Content

Authentic, Creative, & Engaging Content

It is more important than ever to share authentic and creative content that is original and engaging. If there is a disconnect between your brand identity and your content, you have already lost. Content that looks as if it was borrowed from another company dilutes the credibility and trust in your brand….

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Avoiding Facebook Fails

Avoiding Facebook Fails

Not too long ago, I was sitting on an event committee and the RSVP’s weren’t quite as high as hoped. One of the committee members said, “The event needs to be posted on Facebook everyday until the event”…

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