Websites

7 Website Essentials for 2020

7 Website Essentials for 2020

It is hard to believe it is almost 2020 – a new year and a new decade. Looking ahead, there a few basics that are essential for every website in 2020 and beyond. Everything listed below is implemented on our website as well as our client’s website. It is not about bells and whistles or trying to upsell you, rather this list is intended to be the bare minimum you need to keep traffic to your website and prevent search engines from penalizing your website.

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6-Steps to Craft Your Content Marketing Strategy

6-Steps to Craft Your Content Marketing Strategy

Content marketing is all about creating and distributing valuable, relevant, and consistent content that is targeted to your customers and is on-brand with the ultimate goal of driving customer action.The best thing about content marketing is it’s sustainable. Unlike advertising and other traditional methods that have a limited time span, quality content can provide a return on investment for years and years into the future.

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Content Marketing 101

Content Marketing 101

Did you know content marketing gets three times more leads than paid advertising (Source)? Content is king! This phrase implies that unique, quality, relevant, and interesting content significantly contributes to a company’s online presence and digital marketing success.

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What is a Website Audit? Why Do I Need One?

What is a Website Audit? Why Do I Need One?

All too often, a small business owner is referred to Kreative Solutions and explains “I already have a website. I need help with marketing and selling more.” Since every project begins with a website design or redesign at Kreative Solutions, this scenario can go one of two ways

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How does GDPR affect my website?

How does GDPR affect my website?

The European Union (EU) General Data Protection Regulation (GDPR) is the most important change in data privacy regulation in the 21st century (View documentation). GDPR officially went into affect on May 25, 2018. Its purpose is to protect all EU citizens from privacy and data breaches. GDPR applies to all “personal data”- any information that can be used to directly or indirectly identify a person (name, email, phone, home address, location, identification number, IP address, cookie ID, etc.).

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Align Your Website with Your Brand

Align Your Website with Your Brand

Through networking and business, we meet other professionals, learn about each other’s business, and exchange business cards. Before following up, most professionals reference your website as a credibility check. Your credibility diminishes when…..

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What Makes a Website so Expensive?

What Makes a Website so Expensive?

The price for a website design can vary greatly – from $500 to $10,000+. Why is there such variation? Well, every company has their own recipe. That recipe determines the overall quality of your website….

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Gauging Website Design Readiness

Gauging Website Design Readiness

Are you ready to design or redesign your website? It sounds like a silly question, but it is actually a really important one. Even if a prospect has recognized their need for a new website, it does not mean they are ready for a website design or redesign…

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Authentic, Creative, & Engaging Content

Authentic, Creative, & Engaging Content

It is more important than ever to share authentic and creative content that is original and engaging. If there is a disconnect between your brand identity and your content, you have already lost. Content that looks as if it was borrowed from another company dilutes the credibility and trust in your brand….

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Bundling SEO with Your Website Redesign

Bundling SEO with Your Website Redesign

Search engine optimization (SEO) is the process of maximizing the number of visitors who visit your website by ensuring that your website appears high on the list of search engine results. When a potential customer searches their question or problem online, you want your product or service to be the solution they find….

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WordPress is Free. Right?

WordPress is Free. Right?

WordPress is one of the three most popular open source content management systems (CMS). Even though WordPress is free and open sourced, there are costs.e you will have to upgrade. What is WordPress? A content management system is software that facilitates creating, editing, publishing, and sharing content…

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