Brand Identity Coordination
From a Logo to a Brand
A brand refers to a name, design, symbol, or another feature that identifies your business’ unique products and services. A brand is intangible and all about perception. It stems from who you are, who you want to be, and who people perceive you to be.
Branding is the process of translating the intangible brand into a tangible brand identity. A logo is a great starting point, but there is much more to your brand identity.
A brand identity encompasses:
- Visual identity- logo, colors, typography, images, etc.
- Voice identity- tone of voice, taglines, phrasing of key messages, etc.
- Attitude identity – values, mission, vision, company culture, personality, etc.
- Physical identity – package design, office design, employee attire, etc.
The elements of your brand identity help distinguish your brand in consumer’s minds and promotes brand recognition. The key to being successful is consistency. It is essential that your brand is consistent across traditional and digital marketing channels. Brand identity coordination enables you to build a consistent brand.
Your logo is the foundation of your brand. Designing your logo is one of the most important decisions you make! Your logo will identify you and your business.
If you already have a concept in mind, Kreative Solutions can create a logo for you. If you have no idea what you want, that’s okay! Kreative Solutions will research the industry, provide branding recommendations, and create multiple concepts for you to choose from. Our logo design packages range in service offerings to fit your specific needs.
Logo design services can also be bundled with Brand Standards and Business Card Design so that you can get everything you need in one branding package!
You have a logo, but how do you keep your branding consist? A brand identity guide helps you define your brand elements and ensure consistency. The brand identity guide details:
- Color scheme
- Appropriate use of each
Defining your brand strategy is the first step towards achieving brand recognition. Brand recognition is a prerequisite to creating brand awareness and eventually building brand loyalty.
Not everyone can define what a brand is or what it should be. However, we all can innately sense when a brand knows who they are.
After finalizing your logo design, Kreative Solutions can help you create the following:
- Business Cards
- Promotional flyers and brochures
- Magnets and other promotional items
- Shipping and mailing labels
- Letterheads and signature blocks
Kreative Solutions can help create the basics that every business needs.
“Kristina has a wonderful ability to identify the defining elements of a business and use them to create a great brand. The logo she created for us is not only a visual reminder of the interior and exterior of The Book Teller’s physical location, but conveys the concept of spreading the light of knowledge that one associates with books. She consistently maintained that brand throughout the website design, through her use of color, the logo, and focusing on the role of the bookstore as a community space. The site is beautiful, balanced, and engaging. Thank you, Kristina!”
Develop a Cohesive Brand Identity
Contact Kreative Solutions and request a free consultation to explore the possibilities.